Archive for the ‘Cool Toolz’ Category

Blyk has Free Cell Phones for 18 to 24 year olds on CNBC Today

Thursday, July 3rd, 2008

I saw this on CNBC today.

This is what Blyk says. So is it the real deal? We’ll check it out and post the results. Here is what Blyk says:

23 May 2008

Blyk Inquisitive

By Neil Bennett, Insight team, Blyk UK

We know that it’s important for young people to be heard. Thus we value the opinions of its members highly. That’s why we’ve been asking some of you questions. We’ve tried to cover the things that matter, the odd serious issue and the occasional bit of fun. Whilst we’d never ask for you shoe size, we ask questions that are most relevant for getting the right branded messages and Blyk messages to you.

Here is some of the results; expect more from Blyk next week..

Politics
45% of members aged 18 plus voted in the recent local elections.
Blyk then asked respondents to describe how they felt about politics using one word.

‘Boring’ and ‘bullshit’ where the most popular, other responses included ‘Boris’, ‘Full of liars’, ‘two-faced’, ‘vital’, ‘deception’, ‘warzone’, ‘cheaper petrol’ and ‘undemocratic’.

Money and spending
Given the scenario of finding a fiver on the floor at the end of a big night out, members were asked to choose what they would do with it.

29% told us they’d go for shots at the bar, 36% said they’d spend it at a takeaway whilst 35% said they’d save it for the t taxi home.

Music
Blyk asked about music consumption.

19% get music from high street stores, and 10% from online stores. The remaining members get their music from file sharing sites - 27%, and friends – 44%

Celebrities
Just 42% think the prospect of a Pete Doherty and Amy Whinehouse collaboration would be any good.

On Kate Moss, many Blyk members reckon she’s over the hill when it comes to modelling; 60% saying she belongs in the doghouse as opposed to the catwalk.

Media
TV is still the members’ preferred platform for watching their favourite programs – 64%.

But worth noting is that 14% chose online, whilst 15% chose their mobile. 8% don’t watch TV at all.

When it comes to radio stations, Kiss is the number one choice with Blyk members, popular with 37%.
Second was Galaxy radio - 27%, then Radio 1 – 18%, 1xtra – 13% and XFM – 5% .

Gaming
We asked about gaming habits.

55% of Blyk members describe themselves as hardcore gamers compared to 45% of casual gamers.

Travel
Blyk asked members about their preferred travel destination. Surprisingly Dubai came out on top with 8%

The top ten were 1 - Dubai, 2 – New York, 3 – Spain, 4 – America, 5 – Hawaii, 6 – Australia, 7 – Egypt, 8 – Jamaica, 9 – Florida and 10 - Japan

Category Blog, Blyk, Gaming, Musi

—————————-


Want to know more?Here are some answers to the most commonly asked questions about Blyk.

Do I have to pay to receive or respond to the brand messages?

No, it’s always free to respond to brand messages.

After I’ve used my free minutes will you charge me loads to top up?

No, topping up costs just 10p/text and 15p/minute. You can find the full price list here.

So is it just calls to other Blyk phones that are free?

No, you can use your free texts and minutes to any network within the UK, anytime.

What’s the reception like?

Blyk offers the same quality and cover of reception as the best paid for networks in the country.

Can I keep my current number?

Yes, of course. You can find full details on how to do this here.

Are you going to just send me spam?

No, all messages come directly from Blyk and only from brands that Blyk thinks you’ll like because as a member you’ll have a profile where you can tell Blyk what you’re into.

Where did the idea for Blyk come from and who are the people behind it?

Blyk has built a service around listening to young people and giving them what they really want. To find out more about Blyk and the people behind it visit about.blyk.com, and keep up to date with the latest Blyk news at blog.blyk.co.uk.

Want more details? Take the Blyk Tour

Ready to join? Go to Find Blyk

29% response to ads on Blyk per CNBC news segment

  • No. 1 complementary medium for 16-24s
    • Build incremental coverage and enhance awareness among a hard-to-reach audience
  • Reach over 150,000 profiled members
  • Send your message directly to the pockets of your customers
    • 16-24s take their mobiles with them everywhere they go
  • Stand-out through relevance
    • Target a relevant audience at the relevant time

Click here for more information >> www.blyk.com

media.blyk.nl, media.blyk.be, media.blyk.es